Los Angeles comics publisher Boom! Studios has been releasing info on their re-branded Boom! Kids imprint this and last week, and the big news is the March release of the first Peanuts original graphic novel Happiness is a Warm Blanket, Charlie Brown as the debut title of kaboom! (formerly teased as Boom! Kids 2.0). (Click on the image to the right for a preview, which immediately sold me on the previously unthinkable idea of buying something Peanuts-related that wasn’t directly written and illustrated by the late Charles Schulz.)
Not to be confused with the Mexican comic book studio ¡Ka-Boom! Estudio or the short-lived 1990s comic book series by Jeph Loeb and Jeff Matsuda called Kaboom or the Texas comic book store KABOOM Comics or the Virginia Beach comic book store Kaboom Collectibles or the Australian comic book store Kaboom! Comics, Boom’s kaboom! will also include Snarked! by Roger Langridge, who recently wrapped up an excellent run creating The Muppet Show Comic Book, as well as a licensed comic based on the PBS Kids animated series Word Girl, and a French Star Wars parody imported as Space Warped. The line will also retain their classic Disney comics Walt Disney’s Comics and Stories, Mickey Mouse and Friends, Donald Duck and Friends, and Uncle Scrooge as well as the Disney Afternoon comics DuckTales, Darkwing Duck, and Chip ‘n Dale’s Rescue Rangers. (Disney has decided to pull the comics based on Pixar movies such as The Incredibles, Cars and Toy Story in-house where Marvel Comics will publish Disney•Pixar Presents, a magazine currently slated to reprint the Boom!-produced stories.)
Boom! publisher Ross Richie spoke with Comic Book Resources about kaboom! and the Peanuts graphic novel, and I was struck by his explanation for why the re-named Boom! Kids. From that interview:
“We had theorized for a while that we need to change it up for two reasons: one, we were seeing adults apologizing at conventions for buying the kids’ comics for themselves, and we wanted to remove this barrier. Seeing women in their 20s at Emerald City Comicon say, ‘I know the Incredibles comic book is made for kids, but it looks awesome and I love the art and I’m buying it anyway’ — that ain’t right. Let’s remove the perceived barrier,” Richie explained.
“We also knew on the other end that kids that can buy with their own dollars — let’s say 8 year olds for instance — didn’t consider themselves kids, so they were not sparking to the name,” he continued. “A lot of our content is great for this age group, so let’s get rid of that barrier.
“And through the process, what we ended up seeing was that our organic desire as a publisher hewed more towards being ‘all ages’ than a strict ‘kids’ publisher. So why not reflect that? Why not show everyone that our focus is shifting and changing?
I think that realization and change is significant, and it’s smart of them to listen to this and act on it. Many of the strongest material for young readers is in fact enjoyable for a wider cross section of people. It’s why Pixar movies are so successful. It’s why many of the classic Warner Brothers/Looney Tunes cartoons are so timeless. They don’t just speak to a narrow demographic. (As an aside, DC Comics has been publishing Looney Tunes comics for years.)
It kind of ties in with part of a new interview conducted by colorist Chris Sotomayor (Captain America, Hulk) with comics writer Kurt Busiek (JLA/Avengers, Astro City) (via The Beat). In talking about what’s lacking in the comics industry, Busiek said, “What we’re doing wrong is that we’re putting so much of our energy trying to make comics that will keep the existing audience on board, by concentrating the thrills, the hype and the excitement in ways that make the work forbidding to newcomers. And at the same time, not doing enough outreach to new audiences.” He goes on to break down how to bring in new audiences:
The four-part mantra of how to reach a new target audience remains true: 1. Publish material they will like. 2. Publish it in a form they’ll be willing to pick up. 3. Distribute it to places they will see it. 4. Tell them it exists.
When we reach out to new audiences, we often do only one of the four — and sometimes none, and then complain that it’s not possible.
Fortunately Boom! is doing it differently (and there are others too). They get that speaking to the same narrow audience is death in the long term. There’s nothing wrong with being a cult hit or making a product for a very specific audience, but when the majority of a publishing line is developed with that approach, there can only be finite interest.
Those four steps should be plastered on every comics publishers walls.
You’d think that with their over $4 billion purchase of Marvel Entertainment a year ago this week, the Burbank-based Walt Disney Company would have brought things in-house for comics featuring Disney characters. Instead, Disney has licensed a small but highly acclaimed line of comics to Los Angeles comics publisher Boom! Studios over the last year plus. And with their Boom! Kids line, Boom! has helped resurrect the all-ages corner of the comic book industry, something that many feared was a lost cause. Not only is this good news for increasing variety, but it’s absolutely crucial in making sure that another generation doesn’t slip by without learning and internalizing the language of comics. Read the rest of this entry
The general consensus among mainstream comic book publishers is that comics aimed at kids, or all-ages comics, don’t sell. And sadly, they’re usually right.
Take for example the apparent cancellation of the endlessly charming Thor: The Mighty Avenger by Roger Langridge and Chris Samnee. Even an impending big Hollywood movie of Thor couldn’t generate enough interest to sustain the series past eight issues. Why? Maybe it’s because there are also about four other comics starring Thor or some Thor-like character and who can keep them straight? Maybe it’s because too many comic book stores cater to their established audience base of young-ish to older adults who aren’t interested in an all-ages comic book no matter how much praise and acclaim it gets.
So kids comics are doomed, right?
Not quite. Fortunately a growing number of comics stores actually do have enough business savvy to diversify their customer base. In support of this, Diamond Comics, the primary distributor for comics shops, has been amping up their KidsComics.com website, now with a handy-dandy order form kids and parents can print out to make sure their local store orders what they want.
And more effectively, and unlike ten or more years ago, there are now other ways for comics to find their audience. As examples, walk into a book store and see how long it takes you to stumble over a display of Jeff Kinney’s Diary of a Wimpy Kid books. Granted, they technically aren’t comic books (or graphic novels), but often not far from away are copies of Bone by Jeff Smith, Owly by Andy Runton, the Wonderful Wizard of Oz adaptation by Eric Shanower and Skottie Young, The Muppet Show Comic Book by Langridge himself, and lots more. And they’ve all been selling very well. Yes even the Twilight graphic novel adaptation by Young Kim. And tons of manga too, plenty of it age appropriate (see Manga4Kids for recommendations – I’ve still got a lot to learn myself). The School Library Journal has a great blog to help find Good Comics For Kids.
There are also great web-comics for kids online. Two of my favorites are the whimsical Abominable Charles Christopher by Karl Kerschl and the delightfully absurd Axe Cop by Ethan Nicolle and Malachai Nicolle (age 5!). LunchboxFunnies.com is a good place to start, although they sadly haven’t updated for several months now. Hopefully it’s just temporary. There have been a few sites attempting to track age appropriate web-comics but sadly most are over a year old now, basically ancient artifacts in internet time.
Plenty of the above mentioned comics have been released as digital comics on mobile devices and online through services like ComiXology. Although they have yet to parse out kids comics to make shopping easier, they do have age ratings, which helps a great deal. Much of Atomic Robo by Brian Clevinger and Scott Wegener is recommended for kids 9 and up, and it is regularly among the most downloaded.
So kids comics do sell. You just have to know how to get them to kids.